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Concrete cutting & core drilling · Mandan & Bismarck, North Dakota
Prodigy Contracting
Every keyword that moved, moved up.
10.2Average position across 25 keywords
36Positions in the top 10
19 / 0Keywords improved versus declined
#1'core drilling north dakota' in Google AI Mode
The starting point
Prodigy Contracting cuts and cores concrete across Mandan, Bismarck and the surrounding Upper Midwest. It is specialist work, and the searches behind it carry real commercial intent: a general contractor who needs a wall sawed or a core drilled is ready to hire, not browsing. The problem was that almost none of those searches were finding them. At kickoff the only term they held was 'concrete cutting mandan nd', sitting at position 7 in their own town. Every other keyword in the tracked set was outside the top 100.
What we did
The campaign was built around the services they actually sell rather than the broad local terms that look impressive on a report. Concrete cutting, core drilling, concrete removal and driveway replacement each got their own optimized page. The site went through a full technical audit with the fixes implemented by us, and it currently shows zero outstanding issues. Thirty six pieces of content are live out of forty six scheduled, and every new page is submitted for AI search indexing alongside Google, which is why this campaign now holds positions in Google's AI Mode as well as the classic results.
Where it stands
Twenty five keywords are tracked. Nineteen have moved, and every one of them moved up. None declined. The set now averages position 10.2, which for a specialist trade in a small metro is unusually strong.
- 'core drilling north dakota' ranks #1 in Google's AI Mode, #4 in Maps and #9 on desktop
- 'concrete cutting contractors' ranks #2 in AI Mode and #5 on desktop
- 'commercial concrete cutting' ranks #2 on desktop
- 'concrete cutting bismarck nd' ranks #3 in AI Mode, #5 in Maps and #7 on desktop
- 'concrete cutting near me' ranks #5 on desktop
What a contractor should take from this
Two things. Specialist trade terms are winnable in a way broad terms are not. 'concrete cutting near me' draws fewer searches than 'contractor near me', but the person typing it needs precisely what Prodigy sells, which makes it worth far more per visit.
And this took content actually shipping. Thirty six published pieces is the clearest difference between this campaign and one that stalls, and across our own client base it is the single best predictor of whether rankings move. Backlinks are still modest here at 16 from 14 referring domains, so there is more to come as outreach compounds.
And this took content actually shipping. Thirty six published pieces is the clearest difference between this campaign and one that stalls, and across our own client base it is the single best predictor of whether rankings move. Backlinks are still modest here at 16 from 14 referring domains, so there is more to come as outreach compounds.
Want results like Prodigy Contracting?
Same approach, applied to your site: technical fixes, content that actually ships, real links and tracking you can check yourself.
Plans start at $249 per month.
Positions are counted per channel, so one keyword ranking on desktop, mobile, Google AI Mode and Maps counts once for each. Figures reflect tracked positions as of September 2026. Rankings move, and past results are not a guarantee of future performance.